Victoria's Secret has revamped its image in the years since, rolling out The VS Collective, which features a diverse lineup of ambassadors including Valentina Sampaio, Priyanka Chopra Jonas and Megan Rapinoe, among others. The show was canceled in November 2019 reportedly due to multiple factors including declining ratings and a desire to revamp the company's overall marketing. Launched in 1997, the annual Victoria's Secret Fashion Show has historically featured some of the biggest names in the modeling industry, such as Naomi Campbell, Heidi Klum, Gisele Bündchen and others. Lee/Jackson Lee, FilmMagic via Getty Images, FILE "We're going to continue to lean into the marketing spend to invest in the business, both at top-of-funnel and also to support the new version of our fashion show, which is to come later this year," chief financial officer Timothy Johnson said during Friday's earnings call.Ī Victoria's Secret spokesperson told "Good Morning America" on Monday that the company - which recently rebranded itself from an image that was historically less diverse and fronted by tall and thin runway models with what has been described as a more inclusive and woman-empowered image - is "always innovating and ideating in all spheres of the business to continue to put our customer at the center of all we do and reinforce our commitment to championing women's voices and their unique perspectives." Retail Dive was the first outlet to report the news. Victoria's Secret made the announcement during the company's 2022 earnings call on Friday, noting that the show, once famous for its "Angels" models and over-the-top winged ensembles, would return as a "new version" of its former iconic self. The Victoria's Secret Fashion Show is returning this year after a four-year hiatus.
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